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At Our Swansea Showroom

Sunday 7th September - 10.00am to 5.00pm
Monday 8th September - 9.00am to 8.00pm
Tuesday 9th September - 9.00am to 5.00pm


Make a note in your diary now! Don't miss out on our unrepeatable show offers.
  • See our full range of Christmas Decorations, Gifts, Novelties, Hallowe'en, Toys and Cards.
  • The Latest Ranges from All the Major Greetings Card Suppliers - Simon Elvin, Hambledon, Regent etc.,
  • Extended credit terms are available for creditworthy accounts - Please ask.
Great Choice + Best Quality + Brilliant Discounts = Williams of Swansea Ltd

Health & Safety: Children are not allowed in the showroom or warehouse unless they are under adult supervision.

[ Event - Starts 7th September 2014 - Ends 9th September 2014 ]
Pack & Post 2014

Now Available Our Pack & Post 2014 Leaflet

Pack & Post 2014

Ask your Representative for more details or Log On to order now.

[ Now Running - Ends 30th September 2014 ]
Christmas Toys & Games 2014

Now Available Our Christmas Toys & Game 2014 Leaflet

Toys & Games 2014

Ask your Representative for more details or Log On to order now.

[ Now Running - Ends 25th December 2014 ]
Creative Activity For Kids 2014

Now Available Our Creative Activity For Kids 2014 Leaflet

Creative Activity For Kids 2014

Ask your Representative for more details or Log On to order now.

[ Now Running - Ends 30th September 2014 ]
Christmas 2014

Now Available Our Christmas 2014 Leaflet

Christmas 2014

Ask your Representative for more details or Log On to order now.

[ Now Running - Ends 25th December 2014 ]
Studytime 2014

Now Available Our Studytime 2014 Leaflet

Studytime 2014

Ask your Representative for more details or Log On to order now.

[ Now Running - Ends 30th September 2014 ]
Diaries & Calendars 2015

Now Available Our Diaries & Calendars 2015 Leaflet

Diaries & Calendars 2015

Ask your Representative for more details or Log On to order now.

[ Now Running - Ends 24th December 2014 ]
On The Beach 2014

Now Available Our On The Beach Leaflet For 2014

On The Beach 2014

Ask your Representative for more details or Log On to order now.

[ Now Running - Ends 30th September 2014 ]
NEW Toy Catalogue 2014

Now Available Our NEW Toy Catalogue For 2014

Toy Catalogue 2014

Ask your Representative for more details or Log On to order now.

[ Announcement - 17th March 2014 ]
NEW Stationery Catalogue 2014

Now Available Our NEW Stationery Catalogue For 2014

Stationery Catalogue 2014

Ask your Representative for more details or Log On to order now.

[ Announcement - 28th February 2014 ]
Buying Group Members

We can arrange for your account to be managed through any of the following groups:


If you would like further information please contact us on 08456 44 83 88 or email us at accounts@williamsdirect.co.uk


GainsmoreSavewell & NRFN DirectAF Blakemore LtdCostcutter Supermarkets Group Ltd Londis (Musgrave)Palmer & HarveyAppleby Westward - SparBridwell UK & Cardgains