Latest News & Offers from Williams

Online Ordering

Not yet registered? Click Here to Register Now!

Williams 2016 Sizzling Spring/Summer Trade Show


Williams 2016 Sizzling Spring/Summer Trade Show
At Our Swansea Showroom


Monday 15th February - 9.00am to 6.00pm
Tuesday 16th February - 9.00am to 5.00pm


Make a note in your diary now! Don't miss out on our unrepeatable show offers.
  • 1st Choice for all your Beach Goods, Summer Toys, Welsh Souvenirs & Gifts.
  • See what we've got for you in our Mother's Day, Easter & Father's Day Ranges.
  • The Latest Ranges from All the Major Greetings Card Suppliers - Simon Elvin, Hambledon, Regent etc., at great discounts.
  • And many New items from our 2016 Toy Catalogue.
Great Choice + Best Quality + Brilliant Discounts = Williams of Swansea Ltd

Health & Safety: Children are not allowed in the showroom or warehouse unless they are under adult supervision.

[ Event - Starts 15th February 2016 - Ends 16th February 2016 ]
Toy Fun - Time to Play 2016

Now Available Our New Toy Fun - Time to Play Promotion For 2016

Toy Fun - Time to Play 2016Toy Fun - Time to Play 2016

Due to last years successful launch of the Toy Fun Range
We've expanded the range and made our prices even keener.
Ask your Representative for more details or Log On to order now.

[ Announcement - 14th January 2016 ]
Winter Sale 2016

Now Available Our Winter Sale Promotion For 2016

Winter Sale 2016

Ask your Representative for more details or Log On to order now.

[ Now Running - Ends 29th February 2016 ]
Easter 2016

Now Available Our Easter Promotion For 2016

Easter 2016

Ask your Representative for more details or Log On to order now.

[ Now Running - Ends 1st April 2016 ]
Williams £1 Range 2015

Now Available Our New £1 Range For 2015

Pound Range 2015

Ask your Representative for more details or Log On to order now.

[ Announcement - 1st April 2015 ]
NEW Toy Catalogue 2015

Now Available Our NEW Toy Catalogue For 2015

Toy Catalogue 2015

Ask your Representative for more details or Log On to order now.

[ Announcement - 20th March 2015 ]
NEW Stationery Catalogue 2015

Now Available Our NEW Stationery Catalogue For 2015

Stationery Catalogue 2015

Ask your Representative for more details or Log On to order now.

[ Announcement - 20th March 2015 ]
Buying Group Members

We can arrange for your account to be managed through any of the following groups:


If you would like further information please contact us on 08456 44 83 88 or email us at accounts@williamsdirect.co.uk


GainsmoreSavewell & NRFN DirectAF Blakemore LtdCostcutter Supermarkets Group Ltd Londis (Musgrave)Palmer & HarveyAppleby Westward - SparBridwell UK & Cardgains